Director, Product & Lifecycle Marketing

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

As the Director of Product & Lifecycle Marketing for Financial Services, you’ll define the strategic vision and lead a high-performing team responsible for driving the success of Lightspeed Payments, Capital, and future financial services products. You’ll shape how we position, launch, and grow our financial services offerings across verticals, uniting product marketing and lifecycle marketing under a single, cohesive strategy that drives adoption, retention, and long-term merchant value.

In this role, you’ll serve as the connective tissue between Product, GTM, and Sales teams translating market insights into strategic direction, enabling cross-functional alignment, and ensuring our financial services narrative is clearly understood and deeply felt across the business. You’ll also be a people leader, developing the next generation of marketers and building scalable frameworks that elevate the craft of product and customer marketing company-wide.

What You’ll Do:

• Set the vision and strategy for Lightspeed’s Financial Services marketing function, spanning Payments and Capital
• Shape positioning and narrative frameworks that clearly articulate Lightspeed’s differentiated value in financial services across all markets and verticals.
• Drive go-to-market excellence, ensuring cohesive, insight-driven launches and evergreen campaigns that connect product value to customer outcomes.
• Unify product and lifecycle marketing, creating end-to-end strategies that drive awareness, engagement, adoption, and retention.
• Develop and mentor a high-performing team, fostering strategic thinking, executional excellence, and cross-functional influence.
• Partner with executive leadership across Product, Sales, and Brand to define priorities, measure impact, and advocate for merchant needs.
• Institutionalize best practices in messaging, segmentation, and lifecycle marketing that can scale across product lines.
• Represent Financial Services marketing at the leadership level, contributing to long-term business planning and organizational growth.
• Use data and insights to guide strategic decisions, inform resource allocation, and identify opportunities for innovation in how we market and grow our products.

What You Bring:

• 10+ years of experience in product marketing, lifecycle marketing, or related disciplines, with at least 5 years in people leadership roles.
• Proven success leading marketing strategy for financial products or complex SaaS ecosystems.
• Deep understanding of B2B customer journeys and how to influence them through both product and lifecycle marketing levers.
• Strong strategic acumen with the ability to translate vision into actionable frameworks and measurable outcomes.
• Demonstrated experience building and scaling high-performing teams, fostering mentorship, and elevating the craft of marketing.
• Exceptional storytelling, positioning, and communication skills with the ability to influence executives and inspire teams.
• Comfortable operating at the intersection of strategy and execution, balancing long-term vision with near-term impact.
• A passion for understanding merchant needs, market dynamics, and how technology can simplify and accelerate small business growth.

Even better if you have, but not necessary:

• MBA or Product Marketing Alliance certification 
• Experience leading go-to-market strategy for embedded financial products (e.g., lending, payments, banking, or financial automation).
• Experience building or evolving customer lifecycle and retention programs, particularly for recurring-revenue or usage-based products.
• Experience working in fast-scaling or transformation-stage organizations, building clarity and process amid change.

What’s in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible environment;
• Genuine career opportunities in a company that’s creating new jobs every day;
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Immediate access to health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• Linkedin learning license
• 1 paid volunteer day annually 

#LI-AL2