Director of Marketing and Communications

The role

The Director of Marketing and Communications will be responsible for designing and implementing PAC NYC’s marketing and communication strategies. Reporting to the Executive Director, the Director will be a seasoned self-starter with the ability to build processes from the ground up and a strong understanding of how to engage customers and grow audience loyalty. The Director will work with senior leaders across the team to promote the work of PAC NYC in the most effective way possible, including maintaining a comprehensive press and digital advertising strategy while strengthening the institution’s brand strategy.  

Your key responsibilities

• Responsible for the organizational oversight and strategic management of PAC NYC’s marketing, PR and communications, audience engagement, audience services, accessibility, and events and rentals functions.
• Implement PAC NYC sales and pricing strategies with a view to engaging diverse audiences and maximizing ticket sales.  
• Implement a marketing strategy to promote PAC NYC's programming with the view to developing audiences and driving revenue.  
• Responsible for managing the marketing and communications budget to ensure revenue attainment and audience growth. 
• Recruit, engage and performance manage a team who are responsible for marketing, PR and communications, social media, digital media, audience services, accessibility and events and rentals.
• Lead the institution's brand, voice, and reputation through strategic public relations, surveying, distribution of news, announcements, social media posts, and marketing campaigns.
• Implement a robust strategy for engaging new and diverse audiences throughout New York, nationally and globally.  
• Oversee PAC NYC’s audience services team, ensuring a best-in-class approach to audience experience and engagement.
• Implement a digital advertising strategy to drive list building, customer acquisition and audience engagement. 
• Responsible for the oversight and management of all group sales and PAC NYC merchandise
• Oversee PAC NYC’s events and rental portfolio, in coordination with PAC NYC’s restaurant partner.  
• Work with PAC NYC’s restaurant partner with respect to branding and advertising to help drive restaurant patronage.
• Lead the team in implementing campaigns to promote PAC NYC’s to new and existing customers. 
• Work with partners across the World Trade Center campus to develop promotions and opportunities with a view to increasing organizational exposure and patronage.
• Collaborate with development team to execute an individual membership campaign.   
• Closely coordinate membership activity with the Development team. Work to identify members with larger giving potential. 
• Work with the Artistic team to engage the PAC NYC’s civic alliance partners. 
• Assess & analyze industry trends, ensuring that the PAC NYC’s marketing strategies are competitive within the performing arts space.  
• Be a part of the leadership team for the PAC NYC’s fundraising events including the annual gala.
• May be assigned other related duties, as required.  

What it takes to be successful in the role

• 10+ years of marketing and communications experience, with 5+ years in a progressive leadership / management position. 
• Ability to work with a large number of invested stakeholders, including funders, with ease and diplomacy.
• Experience in building organizational pricing and ticketing strategies.  
• Strong experience leading communications function and implementing brand guidelines across an organization.  
• Strong seller and excellent communicator. 
• A seasoned project manager, who excels in a fast-paced environment and has a growth mindset.
• Well versed in traditional, digital and social media. 
• Ability to excel under tight deadlines and independently manage multiple projects.  A dedication to PAC NYC’s mission.

Salary and benefits 

Annual salary will range between $190,000 - $220,000 plus full benefits. Our benefits package includes health, dental, vision, life and disability benefits, and health care and dependent day care flexible spending accounts. Full time employees are eligible for paid time off and 401K enrollment with employer match, and an annual professional development stipend and support through Carrot Fertility.