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Summary:
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Under the general direction of the global Vice President of Insights and Intelligence and in partnership with cross-functional internal partners, this hands-on role works primarily on enterprise wide, Voice of the Customer (VOC) primary market research and related analysis that enables customer-centered growth. Importantly, this role will lead a team market of researchers and data scientists in the end-to-end design and execution of primary market research for internal sponsors and stakeholders. The Director of Insights and Intelligence will have an advanced degree and be an expert in his/her field and bring advanced research and statistical methodologies to the role. And as a people leader, this role will be expected to demonstrate the best in leadership qualities that reflect Cencora’s values and culture. In addition, he/she will adopt the principles of “Active Leading” and “Active Learning” in the execution of his/her core responsibilities. To live these principles, this role requires significant collaboration with other leaders and peers within the Insights and Intelligence practice, and stakeholders within marketing and shared services. The role also coordinates the work of preferred partner vendors to augment the team’s capacity and identifies when an elevated level of expertise is warranted to support project objectives. The Director of Insights and Intelligence will have deep experience in applying best practice research, qualitative and quantitative methodologies, to solve business problems, equipping decision makers with actionable insight that drive business impact. To fuel research innovation, the Director of Insights and Intelligence will remain current on new and emerging trends in research and how to leverage these trends to uncover deeper market and customer insights. The Director of Insights and Intelligence will be highly curious and have a mastery in creating highly effective, end-to-end research strategies: Clear research objectives, data collection, data analyses, data synthesis, data visualization, data storytelling and report writing for a senior executive level audience. Finally, the Director of Insights and Intelligence will serve as a member of the Insights and Intelligence lead team in shaping team culture and the strategic direction and maturity of the Insights and Intelligence practice.
Primary Duties and Responsibilities:
Directly lead the customer experience research (CXR) capability center and lead, manage and develop a team of market researchers and decision scientists in helping drive customer centered growth
Responsible for collaborating with leaders of other capability centers (i.e., BX and CX measurement, UX Research) in creating a team culture that fuels research innovation in solving complex problems for the business
Responsible for leading or co-leading the planning and execution of the annual, enterprise-wide Healthier Futures Index study (HFI) of relationship health and CX performance of CENCORA commercial and shared service functions
Reviews research briefs people under his/her direction to ensure research objectives are achieved and consults on the design of surveys and data collection methods are correct to facilitate the right analysis to generate appropriate findings
Designs effective workflow processes to manage project demand and embeds flexibility to in workflow model that aligns demand with project capacity
Oversees the programing and tests surveys, including the development of call to action and thank you messages, uploads respondent data, and deploys surveys
Integrates data from outside sources into Qualtrics and/or Medallia and utilizes available analytical tools (e.g., SPSS) to develop findings
Oversees the building of dashboards, provides training on optimal use, and continuously finds ways to improve data visualizations and incorporate new Qualtrics features within the dashboards
Ensure high quality work product is consistently delivered by team under his/her direction
Oversees analysis of Voice of the Customer data. Demonstrates strong proficiency with all Qualtrics analytical tools
Identifies and integrates secondary data sources into the VOC analysis to improve the specificity and actionability of the analysis, findings and recommendations
Collaborates with IT, preferred vendors, and others to problem-solve through data integration requirements, survey deployment decisions, and other operational considerations related to the VOC and customer experience programs
Up to 10% travel as needed
Work Complexity:
Designs experiments, tests hypotheses and builds statistical models
Employs a number of complex research methodologies (e.g., correlation matrices, turf analysis, conjoint analysis, multivariate regression, max diff)
Advance or expert level skill in running bivariate and simple multivariate statistics
Market Research:
Design, test and program surveys to support VOC programs and other insight projects
Designs qualitative and quantitative studies and aligns them to the proper use case
Identifies audience size, sample size, confidence level and confidence interval necessary to meet statistical validation
Strategic Planning & Project Planning:
Participates in team strategic planning sessions to support annual and long-range objectives
Creates and manages research project plans and tracks key milestones
Can write the annual and long-range research plan
Required Skills and Qualifications:
Bachelor’s degree (advanced degree (Masters degree or Ph.D. preferred) in data analytics, marketing research, statistics, math or computer science or related field
Minimum of 5-7 years’ experience in quantitative and qualitative market research
5-7 years of relevant experience in quantitative and qualitative research and analytics Healthcare, Biopharmaceuticals, Life Sciences, Pharmaceutical Wholesale distribution
Advanced or expert level proficiency in multiple market research platforms, statistical software and programming languages (e.g., Qualtrics, Sawtooth, Medallia SPSS, R, Python), with strong preference for SPSS and Medallia
Advanced or expert level proficiency in the use of statistical methodologies (e.g., multivariate regression, maxdiff, conjoint, Turf analysis, Bayes Net Methodology, correlation analysis, descriptive variables)
5-7 years applying statistical methodologies in product and/or solution design
5-7 years writing research reports that synthesize findings that inform decisions of senior executives
5-7 years creating, designing and writing highly effective surveys
5-7 years creating, designing and writing discussion guides
Strong communication and interpersonal skills
3-5 years as a people leader or leader of complex cross-functional, multi-disciplinary teams in a large-scale organization
3-5 Years running bivariate and simple multivariate statistics
Preferred Skills and Qualifications:
Advanced or expert level proficiency in multiple market research platforms (e.g., Qualtrics, Sawtooth, SPSS, Medallia, R, Python), with strong preference for SPSS and Qualtrics
Advanced or expert level proficiency in the use of statistical methodologies (e.g., multivariate regression, maxdiff, conjoint, Turf analysis, Bayes Net Methodology, correlation analysis, descriptive variables)
We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit https://www.virtualfairhub.com/cencora
Full time*This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.
Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.
The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.
Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned
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