The Digital Designer plays a key role in shaping how the Lumin Digital brand shows up in the world—intentional, clear, and human. This position combines creative vision with precise execution, bringing digital experiences to life through thoughtful design and detail-oriented craftsmanship.
Working within our marketing and brand systems, this designer will concept, design, and build marketing materials and website updates across WordPress, Figma, HubSpot, and Adobe Creative Cloud. They understand how design influences perception, how typography shapes tone, and how craft reinforces credibility.
The ideal candidate is a mid-level designer—independent yet collaborative, creative yet disciplined, consistent yet adaptable. They take pride in purposeful design decisions, balance brand fidelity with innovation, and bring empathy to every interaction, ensuring every visual communicates clearly to the people we serve.
Key Responsibilities
Digital Design & Execution
Design and build visually consistent digital updates and pages within WordPress, ensuring brand alignment, usability, and responsive performance.
Collaborate with the Creative Director to translate brand strategy and creative direction into digital assets and marketing experiences.
Create compelling visuals for web, email, social media, and campaigns using Figma and Adobe Creative Cloud (Photoshop, Illustrator, After Effects, etc.).
Manage updates and optimizations in HubSpot, including landing pages and templates for marketing campaigns.
Apply design principles—typography, hierarchy, spacing, and balance—to ensure every touchpoint is crafted with clarity and intention.
Design Craft & Brand Stewardship
Champion high design standards—maintaining strong attention to detail in layout, typography, spacing, and composition.
Evolve and extend Lumin’s design system and digital component libraries within Figma.
Contribute to maintaining the visual integrity of the Lumin brand across digital channels, ensuring consistency with guidelines while advocating for innovation and refinement.
Support the production of visual assets for presentations, events, and other brand-driven initiatives as needed.
Collaboration & Initiative
Partner cross-functionally with marketing, content, and development teams to deliver projects efficiently and on-brand.
Manage personal workload and deadlines using project management tools (e.g., Asana) with clear communication and accountability.
Proactively identify opportunities for design improvement, process optimization, and visual storytelling.
Participate in design critiques, providing and receiving constructive feedback in a collaborative, growth-minded environment.
Bring curiosity and openness to collaboration, helping strengthen team processes and creative outcomes.
Qualifications
Required
Bachelor’s degree in Design, Digital Media, Marketing, or related field.
4-6 years of experience in digital design or marketing design.
Expertise in Figma, WordPress, HubSpot, and Adobe Creative Cloud (especially Photoshop, Illustrator, and After Effects) required.
Strong grasp of digital design fundamentals, including layout, typography, color, hierarchy, and accessibility.
Proven ability to design and implement updates directly in WordPress—balancing creative vision with technical practicality.
Excellent communication and time management skills with the ability to manage multiple projects independently.
Preferred
Experience in fintech, SaaS, or B2B technology industries.
Familiarity with basic HTML/CSS for troubleshooting and visual optimization.
Experience working within or contributing to brand design systems.
Knowledge of UX principles, SEO considerations, and analytics tools for iterative design improvement
What Success Looks Like
The designer consistently demonstrates clarity in execution, craft in detail, and empathy in audience understanding.
The brand’s digital system grows stronger through consistency with flexibility, adapting seamlessly across platforms.
Figma and Adobe assets are organized, scalable, and support a cohesive brand system.
The designer self-manages tasks effectively, collaborates proactively, and contributes creative ideas that elevate the brand.
The Digital Designer is a trusted creative partner—balancing artistry, execution, and initiative.