Digital Content Specialist II

Job Title

Digital Content Specialist II

Agency

Texas A&M University

Department

College of Performance, Visualization & Fine Arts

Proposed Minimum Salary

Commensurate

Job Location

College Station, Texas

Job Type

Staff

Job Description

What We Want 

The College of Performance, Visualization & Fine Arts is looking for a creative, detail-oriented Digital Content Specialist with a passion for social media and storytelling. The ideal candidate will be skilled at crafting engaging social media content that highlights the achievements and energy of our vibrant college community.

The Digital Content Specialist II, under the direction of the Director of Marketing and Communications in the College of Performance, Visualization and Fine Arts, is responsible for supporting communications and marketing efforts in the college with a digital focus. A priority is developing and writing social media content to elevate the messaging of our college’s impact, including event and performance coverage, student successes and faculty honors, along with managing visuals to accompany that content. This position also helps to maintain the college’s website by updating pages and posting content and doing the same with university calendars and digital screens.

 

What You Need to Know

Salary: Compensation will be commensurate to the selected hire’s experience.  

Cover Letter/Resume: A cover letter and resume are strongly recommended and will assist in our review of your application. These can be uploaded under the Cover Letter/Resume section.

Other Requirements and Factors:

• May require work outside of standard work hours, including covering events on some evenings and weekends to complete assigned duties.

• Travel may be required.

• Must be able to carry, lift, push, pull moderate weighted object. Position requires loading, unloading, setting up, striking, and/or moving of heavy equipment.

Essential Duties/Tasks

Social media content creation

• Writes content specifically for social media using AP (Associated Press) style.

• Covers some events and performances by attending and writing recaps targeted to social media audiences. Includes some occasional photography.

• Works with internal content creators — including a photographer/videographer, writer and graphic designer — to execute content targeted to different social channels and manages the visuals for that content.

• Posts social content to all platforms after an editing process. Uses analytics regularly to help develop social media strategy.

• Monitors, listens and responds to online conversations.

• Helps to develop and expand existing online communities. Generates ideas for communications strategies.

 

Web maintenance and management

• Assists the director with regular maintenance of the website, including posting stories, photos and videos, updating existing pages and creating new ones for new initiatives.

• Uses analytics regularly to help define efficiency and impact.

 

Online calendars and digital screens

• Contributes to the college’s event coverage by compiling listings for a weekly newsletter and managing event listings for multiple online calendars, both internal and external.

• Manages the use of fliers for digital screens in the college’s buildings and in other sites on campus.

Other writing

• Contributes to content creation including occasional stories, web and print pieces, recruitment material and marketing/communications collateral.

• Promotes and covers events and performances.

Qualifications

Required Education and Experience:

• Bachelor’s degree or equivalent combination of education and experience.

• Two years of professional experience — post-college — in social media content writing and management.

Preferred Qualifications:

• Two to five years of professional experience such as marketing and/or communications, journalism and digital marketing.

• Two to five years of professional writing experience.

• Two to five years of proven management of social media platforms.

• Two to five years of managing visual content such as graphics, photo or video.

• Previous experience in website maintenance/management.

• Previous experience in content strategy.

• Previous experience working with the arts.

• Previous experience working within a brand environment while displaying creativity and visual communication principles.

Knowledge, Skills, and Abilities:

• Excellent oral and written communication skills.

• Proficiency/mastery of social media platforms, trends and audiences.

• Proficiency/mastery of AP (Associated Press) style.

• Strong interpersonal and organizational skills.

• Ability to handle multiple tasks and work in a fast-paced, deadline and service-oriented environment.

• Ability to work well independently and in a team environment.

• Ability to manage projects from start to end.

• Proven ability to create content specifically for social media communication.

• Familiarity with and willingness to stay current with social media applications.

• Familiarity with content management systems such as WordPress and Sprout Social.

• An understanding of branding and working within a brand.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.