Digital Activation Strategy & Optimization Lead, Americas

The ResMed Global Marketing team orchestrates campaigns, programs, and experiences for a variety of external audiences. This role, our Digital Engagement Lead, will be focused primarily on our US market and our DTC patient audience. This role directly supports omnichannel marketing strategists in our Patient Marketing team with digital marketing strategies, optimal mix of digital channels, KPIs and target setting, and more.

This role is responsible for connecting marketing strategy to campaign execution, and it is accountable specifically for the digital strategy development of our high-priority initiatives. You are adept at seamlessly moving between campaign ideation into estimation & resourcing and then into tactical campaign oversight of globally distributed squads of digital campaigns specialists.

The Digital Engagement Lead must evaluate campaign elements and delivery options from multiple viewpoints and know how to speak the language of various parts of the business to be able to influence people and guide data-driven decision making. You coach and mentor marketers and digital delivery teams in the vital capabilities to ensure ResMed has world-class modern marketing approach to customer engagement.

Core Responsibilities:

• Lead, with US marketing teams, the definition, design, execution, and measurement of all digital marketing strategies and tactics to deliver on the team’s objectives and drive their desired business outcomes.
• Lead a team of indirect reports to deliver digital campaigns and experiences in support of the US DTC go-to-market, working across multiple internal teams, external partners and agencies.
• Define key results and targets, build estimates media and digital service investment as well as digital resource capacity and overall campaign timing.
• Manage & monitor campaign status reporting, tracking deliverables from the digital marketing team, issue & risk management, and resource allocation across portfolio.
• Ensure campaign specialists meet established schedules, help resolve technical and operational issues, and accomplish digital delivery goals.
• Works closely with Digital Channel Leaders to develop and manage multi-channel digital campaigns that help ResMed achieve its brand building and acquisition goals.

Qualifications:

• You are a digital marketing expert who excels in digital channel strategy & account management with proven success in the healthcare / medical device industry.
• 7+ years in client-facing roles that require a mix of influencing, validating, negotiating, understanding and execution
• Ability to establish strong working relationship with customers, work effectively to lead and be part of a virtual & dispersed team and ensure delivery milestones
• Strong collaboration skills, bringing teams together, identify and nurture talent
• Creating digital solutions, coordinate preparation of campaign and digital capability proposals with technology & domain SMEs
• Knowledge & understanding of Agile methodologies, Identification & implementation of continuous improvement programs
• The ideal candidate will have experience as both a healthcare and DTC marketer, having launched multichannel digital campaigns across an array of platforms.
• Knowledge and interest in new and emerging healthcare technologies.
• Prior agency-side, consulting, or in-house agency experience is helpful

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package:  comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills. ​

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!