Campaign Specialist

At Motive, the Integrated Campaigns team is responsible for driving pipeline growth across new business and current customers. We put the user first—ensuring we stay true to our core value proposition and delivering the right message at the right moment. We are looking for a motivated and analytical marketer to support creative and high-impact campaigns targeting our new business accounts. This role is crucial for executing campaigns that generate new pipeline and accelerate existing opportunities.

As a Campaign Specialist, you'll be responsible for a blend of campaign coordination, sales enablement, and operational excellence. You’ll work closely with sales, operations, and product marketing to ensure the right message reaches the right audience at the right time.You'll work cross-functionally with sales, operations, product marketing, and other key stakeholders to ensure alignment and impact. You will be asked to reliably execute projects and responsibilities of significant complexity. You’ll bring both structure and creativity to Motive–owning administrative processes, supporting sales outreach, and helping translate marketing programs into actionable sales plays that drive measurable pipeline impact.

What You'll Do:

• Support campaign execution: Help develop and launch integrated campaigns across digital, email, direct mail, and events that drive demand across mid-market and commercial segments.
• Align with sales and BDR teams: Partner with BDRs and AEs to execute sales-aligned campaigns and cadences, ensuring marketing and sales messaging is integrated and consistent.
• Manage sales enablement resources: Maintain 1-pagers, battle cards, campaign playbooks, and content libraries in tools like Seismic, ensuring assets are current and easily accessible.
• Own campaign and sales calendars: Manage the marketing calendar, daily “hustle” and direct-mail schedules, sales cadence timelines, and recurring enablement sessions.
• Conduct market and account research: Identify new outreach opportunities, surface competitive insights, and develop timely “reasons to reach out” based on market signals and events.
• Track performance and insights: Monitor key campaign metrics (leads, MQLs, SQOs, pipeline generated) and provide input to help the team prioritize efforts and improve performance.
• Support administrative and operational processes: Maintain campaign records in CRM and marketing automation platforms, assist with list building, campaign setup, and reporting dashboards.
• Collaborate cross-functionally: Work with product marketing, design, RevOps, and sales teams to ensure alignment, asset readiness, and a seamless campaign handoff process.
• Enable the sales team: Support campaign rollout to BDRs and AEs through enablement sessions, providing context, messaging, and content updates to ensure sales adoption.
• Identify and resolve campaign issues independently: Troubleshoot executional roadblocks and maintain proactive communication with stakeholders to ensure campaign success

What We're Looking For:

• 2–3 years of experience in B2B marketing, campaign coordination, sales or demand generation, preferably within a technology or SaaS environment.
• Strong organizational and project management skills—comfortable managing multiple priorities, deadlines, and stakeholders.
• Proven ability to partner with sales and BDR teams and support enablement activities such as cadence creation, sales resources, and campaign launches.
• Understanding of buyer personas, user journeys, and sales processes—with a curiosity to learn what drives conversion at each stage.
• Analytical mindset with the ability to interpret campaign performance metrics and communicate insights to the broader team.
• Proficiency in marketing tools such as Salesforce, Asana, Marketo and Salesloft (or similar CRM/marketing automation systems).
• Excellent written and verbal communication skills; ability to adapt tone and messaging across marketing and sales audiences.
• Collaborative team player who’s eager to learn, experiment, and continuously improve.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Bonus: Experience with content management systems, microsite launches, and campaign reporting dashboards is a plus