Your Role in Our Story:
The Marketing Strategist / Campaign Planner plays a central role in translating ACT’s business objectives into integrated, data-driven marketing strategies across the EMEA region. This person will act as the key bridge between commercial priorities and marketing execution — leading the planning, coordination, and performance measurement of multi-channel campaigns that drive awareness, engagement, and qualified pipeline growth.
This is a hands-on strategic role for a marketer who thrives on connecting insight, creativity, and analytics — ensuring that every campaign directly supports business impact.
In essence, your role involves:
1. Strategic Planning & Campaign Development
- Translate business and commercial objectives into quarterly marketing plans and integrated campaign roadmaps.
- Define campaign goals, audiences, messages, and KPIs in collaboration with Front Office, R&D, and Sustainability Team.
- Coordinate multi-channel campaign execution (email, digital, events, paid media, content, social) ensuring consistent brand and message alignment.
- Manage go-to-market planning for new markets and sustainability offerings (MEA and Spain expansion, Scope 3 solutions, industry focus).
2. Performance Management & Optimization
- Establish campaign dashboards and reporting frameworks to measure impact, conversion, and ROI.
- Work closely with Marketing Operations to track campaign contribution to pipeline and optimize lead flow.
- Identify insights from performance data to inform future planning and strategic priorities.
3. Cross-Functional Collaboration
- Partner with EMEA Front Office Teams to align campaigns with market needs and business objectives.
- Collaborate with global brand, content, and digital teams to adapt global campaigns to EMEA markets, when applicable.
- Coordinate with event counterparts to integrate campaigns with ACT’s key events calendar.
4. Content & Creative Briefing
- Create clear briefs for content, design, and digital execution teams.
- Ensure campaign messaging aligns with ACT’s brand voice and value proposition.
- Support localization of content and assets for priority markets (UK, DACH, France, Spain, Middle East).
Your Expertise:
To be successful in this role, we are looking for candidates with the following qualifications and attributes:
- 5+ years of experience in B2B marketing in energy, sustainability, or tech industry.
- Proven experience building and executing integrated marketing campaigns that drive measurable business results.
- Willing to travel occasionally to our offices in Paris/Spain.
- Excellent project management and stakeholder coordination skills (Monday.com experience is a plus).
- Strong understanding of marketing analytics, CRM systems (Dynamics or similar), and marketing automation.
- Strong written and verbal communication skills in English, additional European language (e.g. French, German) is a plus.
- Strategic mindset with a hands-on, problem-solving attitude.
Key Competencies
- Strategic Thinking: Ability to connect commercial goals with marketing impact.
- Analytical Rigor: Confident in using data to inform decisions and demonstrate ROI.
- Cross-Functional Collaboration: Skilled at navigating between global and regional teams.
- Ownership & Agility: Capable of managing multiple projects and adjusting priorities dynamically.
- Sustainability Passion: Genuine interest in the energy transition and ACT’s mission.
Success Indicators
- Marketing-sourced pipeline growth.
- Improved lead conversion and campaign ROI tracking.
- Enhanced alignment between Sales and Marketing planning.
- Stronger market visibility across EMEA priority regions.
If you meet these criteria and are ready to contribute your expertise to a dynamic and challenging environment, we encourage you to apply.