Campaign Operations Manager

• Lead the full campaign operations lifecycle, from intake and setup through execution, QA, and performance measurement.
• Partner with demand generation, digital marketing, ABM, and regional teams to execute campaigns across channels and segments.
• Operationalize ABM strategies, ensuring personalization, audience targeting, and channel orchestration.
• Manage campaign calendars and workflows to ensure timely, efficient launches.
• Maintain systems for audience segmentation, lead flow, tagging, UTM tracking, and attribution.
• Collaborate with analytics and marketing ops to deliver reporting and actionable insights.
• Troubleshoot execution issues and remove bottlenecks quickly.
• Maintain documentation, process guidelines, and operational playbooks.
• Continuously improve campaign processes for scalability and efficiency.

Qualifications

• 5+ years in campaign operations, marketing operations, or integrated marketing in a B2B enterprise environment.
• Proven success executing ABM programs across 1:1, 1:few, and 1:many approaches.
• Proficiency with Demandbase, Marketo, Salesforce, Salesloft, and Drift.
• Strong understanding of multi-channel campaign orchestration and automation.
• Exceptional project management skills; adept at juggling multiple campaigns.
• Highly detail-oriented with a process-first mindset and strong execution bias.
• Excellent collaboration and communication skills across global, cross-functional teams.
• SaaS or technology sector experience preferred.

What Success Looks Like

• Campaigns launch on time, with high quality and measurable business impact.
• ABM efforts are precisely targeted, coordinated, and personalized.
• Operational inefficiencies are identified and eliminated proactively.
• Campaign data is clean, consistent, and drives actionable decision-making.
• You’re recognized as the go-to expert for cross-functional campaign execution and a key driver of marketing success.

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