Business Development Representative

The Business Development Representative (BDR) generates qualified leads, prospects new business opportunities, and nurtures early-stage relationships with potential clients. You will be the crucial first point of contact for prospective customers, identifying their needs and pain points, and communicating the value proposition of our products/services. The BDR sits at the intersection of Corporate Marketing, Sales and Sales Operations and works to grow demand and revenue growth. In addition to partnering with marketing on inbound and outbound campaign lead generation, the BDR will work with the Sales RVPs to guarantee a smooth hand-off of qualified opportunities. Success for this position is measured by the amount, and importantly, the quality of new meetings set for our Sales team, leading to new opportunities in the pipeline.

• Inbound Lead Qualification: follow-up on inbound inquiries and high-quality leads from marketing campaigns with the goal of securing an initial discovery meeting with a prospect

• Outbound Lead Generation: Use marketing sequences to implement multi-channel outreach campaigns (email, phone calls, LinkedIn messages, video messages) to engage prospects.

• Prospecting: Identify and research target accounts and contacts using various tools (e.g., CRM, LinkedIn Sales Navigator, industry databases, company websites) independently and in partnership with the RVPs and CSRs as part of broader Account-Based Marketing (ABM) approach.

• Lead Qualification: Use established qualification frameworks (e.g., BANT) to assess lead quality and readiness for sales engagement.

• Schedule & Hand-off: Schedule qualified meetings/demos for Sales RVPs. Provide comprehensive and accurate hand-off notes to RVPs, including prospect background, pain points, and agreed-upon next steps.

• CRM Management: Maintain accurate and up-to-date records of all prospecting activities, communications, and lead status within the CRM system (e.g., Salesforce, HubSpot).

Other responsibilities as assigned.

• 3+ years of experience in a sales or business development role

• Strong preference for healthcare/employee benefits or tech industry experience

• Bachelor's degree in marketing, communications, sales, or business administration

• Proven success working with cross-functional teams on multi-step campaigns

• Experience with and consistent use of CRM and sales prospecting tools (i.e. Salesforce, LinkedIn Sales Navigator, Zoominfo, HubSpot)

• Experience establishing communication and engagement with prospects by email and over the phone

• Experience handling objections and rejection while continuing to scale outreach

• Strong collaboration skills, clear team player, will to win

• Demonstrated success working with a Sales organization

• Detail oriented and appetite for process improvement

• Innovative thinker with solution mindset

• Comfortable in fast-paced, resource-lean environments

• Capability to remain seated in a stationary position for prolonged periods.

• Eye-hand coordination and manual dexterity to operate keyboard, computer and other office-related equipment.

• Capability to work with leadership, employees, and members in an appropriate manner.