Brand Manager, Chivas Ultra Premium

Pernod Ricard is Conviviality

We are Créateurs de convivialité. Conviviality is what makes us unique.

It's a key part of our culture as a Company and is something that people can truly understand and experience once they join Pernod Ricard. When working on our refreshed EVP, we wanted to make sure to capture this essence and incorporate it into our storytelling going forward, to proclaim it: “Conviviality, it’s our thing.”

Location: Istanbul, Türkiye
Department: Marketing

Direct Reports: 1 Marketing MT

Job Description

We are looking for a highly motivated Brand Manager to lead and elevate Chivas Regal Ultra Premium in Pernod Ricard Türkiye’s portfolio.

This role is ideal for a strategic and passionate marketer with strong leadership, analytical, and creative skills — someone who can turn brand purpose into business growth.You’ll shape the future of Chivas Regal in Türkiye by crafting meaningful brand experiences, building premium desirability, and driving the long-term business plan in line with global ambitions.

The ideal candidate is entrepreneurial, results-oriented, and thrives in dynamic environments with a pilot–learn–scale mindset.

Main Responsibilities

• Lead the brand strategy and annual business plan for Chivas Regal Ultra Premium, ensuring alignment with global guidelines and local market opportunities.
• Develop and execute integrated campaigns across digital, PR, experiential, and on/off-trade channels to strengthen brand equity and deliver measurable growth.
• Monitor and analyze all aspects of brand performance (volume, share, profit, distribution, pricing, image, promotion), taking proactive action where necessary.
• Collaborate closely with Sales, Trade Marketing, and Finance teams to ensure full alignment between brand plans and commercial priorities.
• Partner with the Consumer Insights and Strategy teams to uncover trends, identify growth opportunities, and define future brand direction.
• Oversee all digital, content, and social media activations, ensuring impactful storytelling consistent with Chivas’ premium image.
• Plan and manage luxury events, experiences, and partnerships that elevate brand desirability and engage key audiences.
• Challenge agency and partner proposals to ensure creative excellence, efficiency, and strong ROI.
• Lead the brand budget planning, tracking, and reporting processes to maximize investment effectiveness and deliver strong P&L results.

Requirements

Education:
• Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).

Experience:
• Minimum 5 years of experience in marketing or brand management within FMCG, luxury, or lifestyle industries.
• Proven track record of managing premium or prestige brands in a multinational context.

Languages:
• Fluent in English (written and spoken).

Technical Skills:
• Strong command of MS Office Suite (Word, Excel, PowerPoint).
• Knowledge of Nielsen and data analytics tools is a plus.

Core Competencies & Behaviors

• Strategic and analytical thinker with creative agility.
• Strong communication and presentation skills; confident in representing the brand both internally and externally.
• Collaborative, curious, and passionate about luxury, lifestyle, and culture.
• Entrepreneurial mindset with high ownership and adaptability.
• Strong financial acumen and ability to connect marketing performance to business impact.

Where Conviviality is at work?

Collective Spirit: Conviviality is in our DNA and connects us beyond borders. The more diverse we are, the better we are at shaping the future of our industry. At our table, we have fun and bring a performance mindset to our work. We feel proud to continue the legacy of our group and iconic brands.

Craft Your Path: Our people enjoy coming together and transforming obstacles into opportunities. Everyone is empowered to do their best work and we nurture an enthusiasm for innovation and growth. Here, you will own your career and have access to unique opportunities to craft the path you want to take.

Cultivate The Future: We’re a business with a soul. We care deeply about each other, our communities and our planet. We cherish the land where our products are grown and are committed to bringing good times from a good place. Being responsible in a safe and sustainable way is at the core of everything we do.

Building a Workplace of Inclusion

In line with the Group’s core values, all recruitment processes are guided by the PR Leadership Attributes and the technical skills required for the role, ensuring fairness and eliminating any potential bias in candidate evaluation.

Job Posting End Date:

Target Hire Date:

2025-12-25

Target End Date:

2025-12-26