Behavior Change Marketing Manager

Hi, we're Oscar. We're hiring a Behavior Change Marketing Manager to join our Data and Member Behavior team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

 

About the role:

Oscar’s Data & Member Behavior team is a new and growing team in the tech organization that drives significant changes in member behavior that lead to better health outcomes and lower cost of care for our members. We utilize data science, behavioral economics, and marketing techniques to develop novel interventions to influence how members engage with their health benefits and services.  We are a cross-discipline team including both data scientists and marketers.  We are uniquely positioned to do this given Oscar’s high member engagement, flexible touchpoints and channels with members, and emerging AI capabilities.

As a Behavior Change Marketing Manager you will own member campaigns end-to-end with your data science team members across all phases. You are expected to be a highly autonomous, accountable, jack-of-all trades who can create and own amazing campaigns:

• Working with data science to develop targeting and segmentation strategies
• Identifying the right way to convey value propositions to different member segment
• Developing campaign strategy, journeys, channels, personalization, and actual copy
• Testing strategies including randomization, A/B testing, and use of things like behavioral economic and tone.
• Ongoing optimization and refreshing of campaigns based on learnings from testing 

You will be accountable for campaign performance and will regularly present campaign metrics and qualitative outcomes to the leadership team.  You will coordinate with our partner marketing team to leverage established processes and best practices from the broader marketing team at Oscar Health; you will be an informal team member of the broader marketing organization.

You will report into the Senior Director, Data & Member Behavior .

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $103,200 - $135,450 per ((year)). You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.

 

Responsibilities:

• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals.  
• Monitor the performance of campaigns to determine the right optimizations and to inform future work.  
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders. 
• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations.  
• Collaborate with data scientists to create and test multi-channel marketing strategies for targeted segments.
• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website.  
• Directly or indirectly manage agency and vendor relationships including SLAs and outputs.
• Compliance with all applicable laws and regulations. 
• Other duties as assigned. 

Requirements:

• 4+ years of relevant work experience applying behavioral economics, marketing, and test & learn to influence customer behavior
• 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 3+ years of experience identifying new and innovative ways to solve problems through marketing
• 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing.
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.  
• 2+ years of experience creating presentations and presenting to senior leaders.
• 1+ years of experience partnering closely with data science to develop and test marketing strategies. 

Bonus points:

• Management or ability to mentor peers and others
• Agency management experience 
• Experience in healthcare, specifically insurance sector, and / or  Individual and Family plans
• Experiencing navigating both B2B and D2C or B2B2C