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Marketing & CommunicationsJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Associate Product Marketing Manager, Salesforce Industries
Reports to Sr Director, Product Marketing, Salesforce Industries
This role is based in India and reports into the Industries Product Marketing Leader based in India and rolls up to the HQ based Industries CMO.
Job Details
Are you inspired by technology disruption?? Passionate about customer success? And most of all, want to make a big impact? Top talent across the world joins Salesforce for the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates community service into its DNA. With over 70,000 global employees, the fastest growing top 5 enterprise software company, and customers that aredriving disruption around the world, we are proud to contribute to the success of companies of all sizes, geographies and industries.
The Salesforce Industry Product Marketing team is looking for a talented and passionate marketer to drive best-in-class messaging, positioning, go-to-market strategy and activations for our Industry products and solutions. In this all-new agentic AI world that Salesforce is leading with Agentforce, you will be the beacon of the organization helping craft product-led and value-driven narratives that synthesize constantly changing customer expectations that are driving digital transformation with AI at the forefront for a variety of our industries.
As a high impact Associate Product Marketing Manager, with a global remit, your job responsibilities will include:
Work with the industry's best marketing team to help define the messaging, positioning and go-to-market strategy for Agentforce + Data Cloud + Salesforce Industry Clouds and Solutions comprising our best in breed applications in the Salesforce Customer 360.
Support cross funnel content creation for differentiated marketing experiences and programs both across Salesforce and third-party channels.
Manage industry cloud and solution launch plans (3x per year), working closely with cross-functional teams to ensure effective and ongoing market relevance to drive demand generation and sales pipeline
Partner with a world-class product management team to distill key functionality and benefits into solution and product marketing messages
Deep understanding of the product functionality as a SME and support the creation of differentiated assets like first call decks, datasheets, and release marketing content.
Drive the creation of engaging product demonstrations that are used on stage in keynotes, in videos, at events and are the basis for customer engagements in the sales process
Develop effective sales enablement materials, making it easy for sales and partners to understand our solution offerings and key positioning
Partner with other marketing specialist teams to execute innovative marketing campaigns, thought leadership, content marketing, webinars, SEO, and web design to build pipeline
4 to 6 years experience in product marketing or solution engineering (preferably for a SaaS product)
Hands-on ability to create a range of marketing assets including on-message product demos, feature videos and sharp succinct slide pitch-decks in Google G Suite
Understanding of AI, especially the world of agentic AI
A blend of strategic planning and tactical execution skills
Experience/familiarity with the customer engagement lifecycle from awareness to loyalty
Comfortable using collaboration and CRM tools such as Slack and Salesforce.
Comfortable working with a globally distributed team across multiple time zones
Exceptional team player with proven ability to lead through influence
Market intelligence — build deep expertise on category, competition and buyer persona
Strong track record of setting and delivering against measurable marketing metrics
Ability to use data and analytics to drive decision making
Ability to craft compelling messaging, positioning and thought leadership content across channels
Strong communication & writing skills
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
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