Associate Director, Brand Marketing

Associate Director, Brand Marketing at a glance
Location: Toronto, ON (Hybrid - 3 days/week in office)

Join Kraft Heinz as an Associate Director, Brand Marketing and lead the strategy and execution that drives growth for our iconic brands. You will define the long- and short-term vision for a portfolio of Kraft Heinz brands, own commercial outcomes (volume, profit, market share) and inspire cross-functional teams to deliver show-stopping results. This is a hands-on senior marketing role that blends bold brand building, rigorous commercial discipline, and people leadership — ideal for a leader who moves quickly, thinks both strategically and tactically, and is passionate about growing beloved household names. 

What's on the menu?

Brand strategy & planning 

• Develop and own multi-year (1–3 year) and annual brand plans that translate business objectives into clear priorities, marketing roadmaps, and measurable targets. 
• Establish and refresh brand foundations: aspiration, positioning, target consumer(s), consumer “jobs to be done,” and proof points that drive distinctiveness and relevance for Kraft Heinz brands.
• Translate strategic brand direction into prioritized activation plans across channels. 

P&L and financial stewardship 

• Own brand-level P&L accountability and take responsibility for delivering volume, margin, and market share goals. 
• Build and manage budgets (including zero-based budgeting approaches when used), track financial performance, and drive cost and margin improvement initiatives. 
• Use financial reporting to diagnose performance, identify opportunities, and create action plans. 

Demand generation & commercialization 

• Lead end-to-end commercialization for product innovation, renovations, pack changes and pricing actions, balancing growth and margin tradeoffs. 
• Collaborate with sales and trade partners to build demand generation plans, manage distribution strategies (place), and optimize pricing and promotion (the 4 Ps). 
• Oversee demand forecasting and performance tracking; adjust go-to-market plans in real time based on results. 

Insights, measurement & forecasting 

• Use syndicated and internal data (e.g., POS, consumption/panel data, market share reports) to diagnose performance, identify opportunities, and create action plans. 
• Define KPIs and measurement frameworks to assess campaign and innovation impact and inform ongoing optimization. 

Cross-functional leadership & execution 

• Lead cross-functional teams (marketing communications, innovation, insights, finance, supply chain, sales) to deliver above-the-line and omnichannel activations that grow the brand. 
• Partner with innovation/product teams on roadmap prioritization and with supply chain/operations on capacity, quality and cost issues to ensure flawless commercialization. 
• Ensure day-to-day decisions and tradeoffs align to the brand’s strategic destination. 

People leadership & culture ambassador 

• Manage, mentor and develop direct reports; create a culture of ownership, accountability and continuous improvement. 
• Prioritize resources and coach teams to focus on the highest-impact activities. 
• Communicate clearly and effectively with stakeholders and senior leadership. 

Recipe for success - apply now if this sounds like you!

• ​Proven track record leading brand strategy and delivering measurable top- and bottom-line growth across short- and multi-year horizons. 
• Strong commercial acumen with experience owning a P&L, building budgets and driving financial results. 
• Demonstrated ability to use syndicated and internal data (POS/panel/consumption analysis) to generate insights and actions. 
• Experience managing the full marketing mix (product, price, place, promotion) and coordinating cross-functional commercialization. 
• Demonstrated ability to prioritize scarce resources and focus teams on highest-impact activities. 
• Experience leading and developing a small team; strong coaching and people management skills. 
• Excellent communication and stakeholder management skills; comfortable presenting to senior leadership. 
• Bias for action and comfort working in both strategic planning and detailed execution.