Assistant Brand Manager Baileys

Job Description :

At Diageo, we boast a wealth of admired brands that few companies can rival. With names such as Baileys, Guinness, Smirnoff, and Johnnie Walker, there’s a rich legacy of character and outstanding products to promote.  And we rely on passionate, driven marketers to celebrate these brands and ensure their future success.

Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products,  tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a  huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, critical thinking and creativity that drives growth and does justice to the quality of our brands.

Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of dedicated peers. 

About the Role: 

• Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
• Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
• Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
• Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
• Own the shadow P&L for the brands across the market.  Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
• Understand and manage pricing & promo strategy, margin mix and volume drivers
• Translates strategies into brilliantly implemented plans that consistently beat the competition and gain share

About You:

• 2+ years of relevant marketing experience
• Holistic abilities across various marketing growth drivers as well as a track record of delivering transformational business results
• A history of working across media, digital, experiential, PR, culture
• Experience working across multiple countries/geographies

Our Offer

• An inclusive company culture that puts employees and their development first
• A competitive salary with bonus and many benefits that suit your lifestyle
• An industry leading parental leave policy
• …and of course, THE best colleagues!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Don’t let anything stop you from applying!

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2025-08-08